How to Create Big Brands with a Small Business

March 20, 2009 by  
Filed under Small Business

Owners of small businesses tend to scoff when they hear the word ‘branding’. Branding is hardly ever a part of small businesses since every coin needs to be watched to ensure a turn in profit.

However, in reality, no matter how big or small the business, a brand can be found inside of them. The only thing you have to do is find a way to make your company’s brand stand out against your competitors.

Owners of small businesses tend to dismiss branding because it seems like an unaffordable factor. What they don’t know is that branding can actually help make you look like an expert in your niche in the eyes of your audience, making your profits skyrocket higher than other factors in your business strategy could.

It may be true that big businesses turn major profits with their company brands, but it isn’t particularly a necessity to spend a lot of money on it. Branding is the sole factor that sets companies apart from others, even if they offer the same kind of services and products as you do.

Whether it comes from your great customer service, your unique logo, your top quality in products in the market, or the buzz that your niche generates, brands are important. Just watch television next time and pay more attention to the television commercials that come on.

Do you notice any particular company brands in these commercials that are put on the air? State farm insurance, for instance, has a catchy commercial jingle stating that, “Like a good neighbor, State Farm is there.” It may sounds like a mere jingle, but it is also their ultimate brand, as it invokes trustworthy feelings within the viewers.

There is no need to spend a truckload of money to get a company brand. All you have to do is decide what you want to be seen and create a motto or tag line that would be perfect for your particular business.

Another example is Payless shoes, which also stand out compared to their competitors mainly because customers get to pay less for shoes compared to other stores. Payless shoes have created a whole new brand within their business name itself.

Branding does not require you to break into your bank funds. Just find out the strengths of your product and your company and go from there. Your business will eventually grow and the image of your company will develop into a brand that will help you stand out from the rest of the competitors that you are up against.

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